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Media Links appointed by Yamaha to boost dealer sales and profitability

Media Links Online has added Yamaha Motor UK (YMUK) to their portfolio, making this the third UK manufacturer to provide their dealer network with a Media Links bespoke online marketing solution.

With proven Media Links developed technology already powering manufacturer approved website programmes for Kawasaki UK and Husky Sport, the UK Husqvarna distributor, and supporting dealer websites for other major brands.

Yamaha dealers benefit from a brand compliant website comprising of a new and used bike section, the feature to advertise their bikes on www.yamaha-motor.co.uk , and the option of an online shop pre-stocked with Yamaha parts and accessories. Dealers can edit their own website through an easy to use ‘content manager’, and compatibility with both Bike Trader’s Dealer Edit and popular DMS software means no extra time is required inputting and uploading their used bike details, as the relevant info and imagery can be automatically taken direct from these systems.

Core to the Yamaha website offering is a centralised marketing service, where YMUK have the facility to feed news stories, model range updates and accessory catalogues to dealer’s websites, massively reducing the maintenance overhead for the dealer whilst at the same time ensuring their website stays fresh with the latest news and offers. The system also helps YMUK to quickly distribute consumer-facing news, offers and promotions across the websites of all participating dealers in a professional and consistent style.

YMUK National Sales Manager, Adam Kelley said, “We wanted a solution that would help our Yamaha partners sell more two-wheeled products, parts and accessories whilst giving customers a good online experience. Media Links ticked all the right boxes providing dealers with a cost effective, high quality online presence, whilst at the same time allowing us at YMUK to directly assist dealers with their online marketing. We continue to receive widespread positive feedback from dealers who advise that their new websites are already generating increased sales leads, whilst delivering massive cost and labour savings."

To find out how Media Links can help you get more sales whilst saving you a lot of time and money, call us now on 0845 094 2845 for a free, no-obligation consultation.

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